Canon produce an amazing array of lenses and accessories for their flagship EOS digital SLR range of cameras. But how do you pick the right lens for the right job? For Canon Europe we created a 100+ page brochure, with easy-to-navigate content that explained the lenses’ functions to the amateur and professional alike. But as well as showcasing the lenses, we also wanted to tell the Canon story through gorgeous photography taken by their professional ‘ambassadors’ and Canon’s position at the cutting edge of technology through the years. Work completed at TW Creative.